As one of Queensland’s most reputable and expansive motorsport workshops, 101 Motorsport extends its brand vision beyond the race track with the creation of 101 Motorcafe—a unique cultural space where speed, style, and community converge.

The visual identity system draws on bold structural forms and speed-inspired elements to reflect the brand’s dedication to high-performance engineering. Typography and color choices blend industrial aesthetics with lifestyle sensibilities, positioning the Motorcafe as both a destination and a statement.

The website is designed with immersive visual rhythm and motion, offering users a digital experience that echoes the energy of engines and the pulse of the motorsport world. Every scroll, every interaction reinforces the brand’s identity—not just as a performance workshop, but as a way of life.

This project is a holistic integration of performance, culture, and design—transforming 101 into more than a workshop, into a bold expression of speed and spirit.

作為昆士蘭最具規模與聲譽的性能車改裝品牌之一，101 Motorsport 結合賽車靈魂與生活風格，延伸打造專屬的 101 Motorcafe。本案從視覺識別系統到網站設計，全面形塑品牌於街道與賽道之間的獨特張力。

識別設計以剛性結構結合速度感元素，傳遞品牌對極致性能的執著；色彩與字體則融合工業感與生活感，呼應 Motorcafe 作為社群聚點的角色。網站設計則強調動態視覺節奏與沉浸式瀏覽體驗，讓使用者在每一次滑動與點擊中，感受引擎轟鳴的能量與品牌的文化厚度。

這是一個橫跨速度、風格與社群的整合設計計畫，讓 101 不只是一間車廠，而是一種態度的延伸。